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Favorite Newsletters: Tech Soup by the Cup
I just realized that I have read at least one article and learned something new in every single edition of Tech Soup by the Cup that I have received in at least the last three months, and probably...
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Free Magazine for Accidental Webmasters
Website Magazine started appearing in my mailbox a few months ago, and I’m not sure where they got my name, but I’m glad they did. I do 90% of the work on the various websites I run, but I have no...
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Make These Changes When You Redesign Your Website
Jakob Nielsen’s Alertbox for March 12 (always a must-read e-newsletter) covers “10 High-Profit Redesign Priorities.” The tips are focused on ROI — return on investment — for commercial sites, but many...
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How NTEN Transformed Its E-Newsletter to be More Relevant
Interview with Brett Meyer on How NTEN Transformed Its Newsletter Brett Meyer just left his job as the communications director at NTEN, the Nonprofit Technology Network, for a position with...
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Take the Nonprofit Marketing Maturity Quiz Online
In my work, I’ve found that nonprofits mature through three stages that reflect their attitudes and approaches to communications, marketing, and fundraising. I describe these three phases in Content...
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Putting the “Key” Back in “Key Messages”
Kristan Allen Kristan Allen and her work as the director of marketing and communications for The Mentoring Partnership of Southwestern Pennsylvania were featured in my book Content Marketing for...
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Mixed Links for Nonprofit Communicators
Happy Pi Day! Let’s celebrate with some Mixed Links… Couldn’t make it to NTC this week either? Follow the conversation with the #14NTC hashtag and at the NTEN blog. In other conference news, Beth...
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A Day in the Life of a Nonprofit Communicator – Tracy Hutchinson Wallace
Tracy Hutchinson Wallace Here’s the latest installment (and our first international edition!) in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in...
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Prospect Research: A Breach of Privacy, or a Best Practice?
Amy Eisenstein Learning about a prospective major donor is important to cultivating that relationship. But many fundraisers feel researching prospects in the Internet Age is too creepy. Author,...
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I Don’t Care About Money … And Other Confessions Of A Nonprofit Writer
Laurel Dykema Laurel Dykema at Mission India has done some great guest posts for us, but this might be my favorite! Share your confessions below! ~Kivi Guest Post by Laurel Dykema of Mission India...
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Is Social Media Really Effective for Your Org? It Should Be
Facebook changes too much. Twitter moves too fast. We don’t have cute pictures for Pinterest. LinkedIn is boring. Quit making excuses as to why you aren’t getting the results you want on your social...
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Your Nonprofit’s Newsletter: You Are Not the Target Audience
I’ve started guest blogging for BoardAssist, which offers great advice to board members about how they can be more effective, and to nonprofit staff about working with boards. I’m reprinting my first...
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A Day in the Life of a Nonprofit Communicator – Aurah Landau
Aurah Landau Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Aurah Landau is the part-time...
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How Are You Segmenting Your Email? Please Share!
I’ve declared April as Email Segmenting Month. I’ll be blogging about it a bunch, and presenting a new webinar on April 29. l’d love to highlight your experiences with segmenting your email list, so...
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Kick-Start Yourself with a Communications Grid
Carol Goglia We always hear from nonprofits asking how other organizations organize their content. We’ve talked about Big Picture Communications Timelines and Editorial Calendars, but there are lots of...
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Postcard Annual Report – Great Example of How It Can Work
It’s been several years now since I first suggested in my nonprofit annual reports webinars that a postcard was the perfect format for many a nonprofit annual report. I’m so excited to see the idea...
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Mixed Links for Nonprofit Communicators
Kivi and I just got back from a family vacation to the Mouse House (Disney World for you uninitiated). I think I need a vacation from my vacation, so let’s wrap up the week with some Mixed Links… Craig...
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A Day in the Life of a Nonprofit Communicator – Shelley Loader
Shelley Loader Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Shelley Loader is the Website...
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Email Frequency Up and Direct Mail Down? Nope.
I bet the conventional wisdom about how often nonprofits send email and direct mail to their supporters is this: nonprofits are sending direct mail less frequently over the last four years and sending...
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6 Steps to Building an Engaged Staff Writing Team
Diane Greenhalgh I have talked before about how your entire staff should be part of your marketing team no matter their job description. Diane Greenhalgh, director of web services of the Pulmonary...
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